Setting Up an UX/UI Center of Excellence
Design Thinking can be used to design The Center of Excellence
Goals:
- Foster a positive customer satisfaction of digital products
- Accelerate time to market for digital products
- Improve cost monitoring
- Achieve productivity gains
Scope:
- Project teams find the appropriate CX/UX services and technical answers to their needs
- Project implementation rely on adaptable and competitive CX tools & services compared to market
- Delivered value is commonly assessed and cost strictly reflects resource consumption
- Scope CoE
- Definition of success of CoE
- Vision Client CX
- Client wide personas
- Customer Lifecycle
- Customers insights
- Market insights
- Technology standards
- Holistic view of Client CX
- Sanofi wide Design Principles
- Business Value measures
- CoE services:
- Tools
- Governance
- Resources
- Partners
- Trends + Horizon scanning
- Design System
- Component Library basic components
- Content Library basic components
- Track Success
- Best Practise cases
- Learnings from failures
CoE PROVIDES DEEP USER INSIGHTS
bringing clarity to the mechanisms and causalities that drive behavior
We shoud go into understanding, to the thick data. To learn not only what people do, but why. What their motivations and drives are. If we want to create a good user experience, we must first know the user and their current world.
Thin data
What and how much?
Information
Perceptions and transactions
Information
Perceptions and transactions
Data about what people do
Thick Data
Understanding
Habits, routines, values, dreams, emotions
